Flex Leadership Summit

event / conference / branding / concept

The Leadership Summit is an annual internal event for Flex employees. For 2017, the theme they presented was "China." The trick was to come up with a visual language that is fresh and modern without it being cliche. This concept combines layers of artistic shapes, textures, and India ink brush strokes to create an energetic language.

Project completed under the supervision of 1185Design.

Email invitation

PowerPoint template styles for speaker presentations

Insights

This was one of the three themes explored by 1185Design for Flex's Leadership Summit. A critical dilemma was finding a style that was reflective of "China" yet did not rely on stereotypical elements such as written characters or architectural patterns. While this theme was ultimately not chosen, it was a good exploration of mixing analog with digital.