Doubledutch

branding / look & feel / web / collateral

DoubleDutch is an event marketing application aiming to, 1) boost engagement for event attendees, and 2) to track and retrieve event data that would maximize ROI for companies and optimize their marketing strategies. DoubleDutch's theme is to ENERGIZE and ENGAGE, yet their previous site was more informational than dynamic. The new look & feel used bold, saturated colors and gradients, animated montage of non sequitur video clips, and clean, rounded typography to pack a punch and leave an impression.

Project completed under the supervision of 1185Design.

Colors and Photography

The target audience can be categorized into three groups: event planners, demand generation/marketing managers, and CMOs. However, these groups are usually not data driven. The brand needed to enhance the feeling of excitement and engagement, hence the final color palette is composed of fresh gradient hues.

Photography used abstract visuals that represented connection, engagement and energy.

Photography used abstract visuals that represented connection, engagement and energy.

Finalized photo style with the gradient overlay

Finalized photo style with the gradient overlay

Iconography

Additional iconography was developed in according to the icons that were presented by the client. (First black and white set.) Iconography was used throughout the site for visual cues and infographics.

Web Visual Design / Home & Secondary Pages

Double Dutch web look & feel includes homepage and 7 secondary page designs.

Case Study, Data Sheet & PowerPoint visual design

DoubleDutch case study, data sheet, and PowerPoint templates.

DoubleDutch case study, data sheet, and PowerPoint templates.

Doubledutch Brand Guide

DoubleDutch brand guide example pages. The full guide is organized into three sections detailing visual language, collateral and website usage.

DoubleDutch brand guide example pages. The full guide is organized into three sections detailing visual language, collateral and website usage.

Insights

My first takeaway from DoubleDutch is the power of teamwork. While I led the main visual direction such as color, photography, and layout styles, other designers worked on responsive layouts, photo searching and creating the homepage video montage. It was important to collaborate on how information should be consistent from each breakpoint and to work closely together to troubleshoot problematic interfaces. We also had many discussions on creating a consistent visual language between photo and video. But the best part was probably finding a videoclip of a dancing Chewbacca and thinking, THIS GUY. Too bad the client had us edit him out.